In order to be successful at anything in life, you have to EMBRACE THE SUCK.
What is the suck you ask? The suck is anything that you have to do, that you KNOW you have to do, that you really don’t want to have to do, EVER. The fact remains, you GOTTA do it. This goes for real estate, sales, really life in general. I mean don’t get me wrong, will have to do suck things in life. Cleaning, working. But what I’m talking about are the calls that you KNOW you have to make that you don’t WANT to make. Cold calling. Calling clients to tell them that you haven’t gotten a single bite on their property. BPOs that you know are under deadline. Door knocking. Anything that involves going outside of your comfort level is also known as the suck.
Unfortunately, in real estate, the suck is the cornerstone of your business. This is why you MUST embrace it. If you don’t, you will have no business, end of subject. You need to get past it, get over it, or learn to love it, in other words, EMBRACE THE SUCK. Hate cold calling? Too bad. Hate dealing with irate clients? You better learn how to deal with it, and fast. Hate going out and showing houses full of bed bugs termites and cockroaches? Guess what? If that’s all your client wants to look at, you better embrace the suck, or they’ll find another agent that will.
When I got started I used to work in an office of veteran agents that refused to work after 1 p.m. on Friday until 9 a.m. on Monday. They couldn’t be bothered with answering phone calls from “newbie home buyers” on the weekends. Let me tell you something, that was the beginning foundation of my business when I started. I told those agents please shut your phone off. I’ll take your money all day long. To which they said, “I don’t care, SOMEBODY will sell it, but it won’t be ME on a weekend.”
They also hated doing open houses for their clients in the fall and winter, so they’d have other agents do them for them. Again, that was the beginning foundation of my business. God knows I froze my tail off in vacant houses my first winter with no heat on. In two of them, it was colder in the house than it was outside! But, I had to…EMBRACE THE SUCK. Believe it or not, each of those two iceboxes brought me my first sales!
So, YES, there are things we HAVE to do that we HATE having to do. But, NOT doing them will cost us business. But, when we DO them, that’s what sets us apart from everybody else. And THAT, my friend, is where the magic happens. EMBRACE THE SUCK!