BEWARE THE DISCOUNT REALTOR
Discount Brokerages: RUN!
Have you decided to sell your home? After a long three years, interest rates are up to 4%, and housing inventory is down 5.24% for the second month in a row. National median listing prices increased 5.27 percent. The market IS coming back, and it’s a better time to sell.
When you hire a Realtor to sell your home, there is much work involved to get your home sold. How much work we, as Realtors perform, will determine how quickly your home gets sold. Pricing your home accurately. Advertising your home. Open houses. Internet presence. Accessibility. CONTACT with your agent. The list goes on…
You should interview any potential Realtor that you consider. You will need to come to an agreement with your agent as to his or her commission for their services. An average rate of commission is 6% of the sales price of the home. You will negotiate a commission that is agreeable to you both. Make SURE to confirm with your agent what he/she will do for you to facilitate the sale of your home, before you hire ANYONE. Why? Because you may experience the Discount Realtor…
The Discount Realtor will come in and tell you that they’ll take your listing for 2 or 3%. They’ll tell you the will “get your home sold for you, just same way that a 6% Realtor will.” But when you ask them what they will do for you, the conversation will shift… “Well, for 2 or 3%, I can put your home in the MLS.” They will tell you they will do it cheap to get their foot in the door. Now, ask them these questions:
Will you advertise my home? WHERE?
Will you create a website for my home?
Can people access information about my home from their smartphone?
Can other agents schedule showings at any time, even later in the evening AFTER your office closes?
Will you do open houses at my home?
Will I get a list of the times my house has been shown?
Will you provide me feedback from each showing?
How often will I hear from you until my home is sold?
Chances are, you will get either one of two or three responses… A befuddled look, ALOT of stammering, or a bunch of head nods, yesssing you to death. But don’t bet on it. Not one bit of it. These Realtors will take your listing, put it up on the MLS and walk away. Somebody will buy your home. Eventually. But don’t expect your Discount Realtor to be proactive about it… He or she probably has 50 of 60 other listings, if not more. How much attention do you think YOUR home will get? ASK your agent how many listings they have. Look online to confirm on Zillow.com, it’s easily found.
Here at BHHS Fox and Roach Northfield, Berkshire Hathaway HomeServices, we can do ALL of the above for you. We have systems that will create a website for your home, virtual home tour videos, smartphone apps that people can get access to info on your home while they’re parked at the curb! Showings can be scheduled by phone by any agent until 11pm, long after the office closes. No missing ANY potential buyers. We can give you feedback from showings of your home when the showing agent submits it. We can do open houses at your convenience, and give your home the attention it deserves. Call me at (609)646-1900, and let me show you how to get YOUR home sold quickly!
About the Author: Christine Gerbehy is a Realtor for Berkshire Hathaway Fox & Roach Realtors in Northfield, NJ. and is e-Pro certified. Realtor, writer, blogger, wife, mother and zookeeper, I LOVE what I do. ALL of it. Let me help you to buy or sell your property, ’cause This Mama Sells Real Estate!
Need to see some MLS listings? You can use mine! Just go to http://www.buynjshorehome.com/ and click on “search homes.”