I like to consider myself competetive by nature. For me, the best way to beat my own limits is to set my sights on something, and then set a goal to beat it. And I mean on anything. Numbers, my numbers, other people’s numbers, ANYTHING.
But, after starting out in real estate, and then SEEING other people’s numbers, it scared the HELL outta me. Now, my favorite saying is from Donald Trump: “Think BIG… You gotta think anyway, so why not think BIG!!!” Well, there’s also the other saying… If your goals don’t scare the HELL out of you, they’re not big enough.
Now, getting started in real estate is daunting to say the least. It’s no small undertaking. If I knew THEN that it would take at least a year or two to really get rolling, I might have re-thought doing it. So, here I was, broke and hungry, trying to get business. So, I said to myself, “Self?”(and no one answered…) “I need to find a number to start at, and a goal to hit. Number of listings? Cheap ones? Mid price ones?” I saw a few local agents that had EACH had 75-125 listings, most bank owned. THAT wouldn’t happen. Then I looked at successful agents that I thought were average… yep, Circle of Excellence, 10 million in sales, you get the idea. GRRRRRRRRrrrrrrrrrrrrrrrrrrrrrr…
So a fellow realtor said not to get discouraged, that I would hit “critical mass.” What the heck is that??? She explained that the phone would start to ring, and then not stop. But NOT to quit. Well, how long does that take? About a year or two. I was just getting started!!!
So, I realized that while I could emulate the greats, I would never be like any of them on many levels. Discipline, personality, marketing, approach. So what did it all boil down to?
We are all running the race. We may beat out our competition, we may not. There are people that come prepared, others do not. Some may cut corners, others play by the book. Yes it IS a competetive sport, real estate, but in the end, we all run our own race. We can only strive to be the best that we can be, as people, and in what we do. Whether it’s the number, or quality, or price of the listings doesn’t matter. OR how many closings we have. We can only strive to be and do our very best. AND treat our clients just the same. THAT is what will bring business, and make us the true winner of our own race!